Collaborating with AreaEmme Events Agency, I participated in promoting the first “Swap & Creativity Party” in Modica, Sicily. This event promotes the recycling of high-quality unused clothing by swapping with others.
As the head of graphic communication, I designed the event’s logo and related materials such as brochures, flyers, and posters. Additionally, I created a special motion video where I personally illustrated and animated each element, for the promotion through social media and local TV networks.
Overall, this collaboration was an important experience as this kind of events represents a significant step towards more sustainable fashion practices in a world dominated by the fast fashion industry.