Dr Andrea Giurdanella is a highly skilled plastic surgeon who collaborates with various private and public clinics throughout Italy.

In 2022, he commissioned me to create a unique brand identity that would accurately represent his expertise in enhancing natural beauty while portraying a sense of professionalism and trust, starting from the graphic concept of his signature.

After conducting extensive research and engaging in a meticulous brainstorming phase, I developed a sleek and modern logo incorporating Dr Giurdanella’s initials. Drawing inspiration from the functional approach of plastic surgeons who use markers to highlight surgical areas on a patient’s body, combined with his personal interest in facial surgery, I integrated this concept into the design to create a distinctive logo showcasing his unique style.

The colour palette is elegant, further enhancing his practice’s professional and trustworthy feel.